Today I want to tell you guys a little bit about the brand and the inspiration behind the band.
Everything eventually comes to an end. The slogan behind the brand is "A Brand Created From HeartBreak" and the reason that we said that is because when I started the brand I was going through a breakup that was sad and heartbreaking.
While going through this experience certain music artists got me through the worst of it.
Including Lil Peep, XXXTentacion, Juice Wrld & some other artist...
We designed our underwear so that the waistband of the underwear is always the highlight.
Unlike every other brand, we do not compromise the design of the waistband for brand recognition, because we know that this is the main part of the garment that shows when you take your shirt off or have a button-up shirt open.
We care more about putting messages and designs with meaning to make the piece truly unique and one of a kind.
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